Major Ecommerce Trends to Follow in 2017
Every year, the world leaves behind several technologies, practices and conventions to embrace the new. eCommerce is one industry where this is seen with great intensity than in any other industry.
That said, what does 2017 have in store for the online retail industry? We catch up with some expert views and speculations that will shape up as a top eCommerce trends in 2017.
1. CUSTOMER UNDERSTANDING WILL GO HYPER-TIME
Understanding customer behaviour and user patterns will no longer be reliant on historical information.
AI and heatmap based data mining tools that help track understand customers on a hyper-time basis already exists in the market. These technologies will become mainstream in 2017.
The end-benefit: “Customers who are served personalized offers and product suggestions will spend more and display brand loyalty.”
2. OMNICHANNEL TO FACILITATE 360-DEGREE CUSTOMER VIEW
Omnichannel retail technologies will better understanding customers and their actions across multiple sales channels.
It will give businesses a 360-degree of customers, their preferences and responses to various triggers like discounts, offers, product offerings, in-store experience, etc.
“Omnichannel customer behaviour will help devise targeted product offerings and in-store experience for specific online and offline sales channels.”
3. MOBILE PENETRATION WILL CONTINUE TO SURGE
The already prominent mobile penetration in eCommerce product searches, ordering and delivery taking will touch its peak in 2017.
Brands will feverishly adopt mobile app-only strategy to capitalize on the growing mobile penetration.
“Smartphones will account for 81% of mobile data traffic worldwide by 2020 ~ Cisco.”
4. CHATBOTS WILL MAKE ONLINE PURCHASE PERSONAL & INTERACTIVE
Virtual assistants were long predicted as trendsetters in online shopping. While chatbots serve pre-sale product information efficiently, virtual sales assistants can be more efficient in post-sales support which will come into force in this fall.
“Salesman connected to customer via the Internet will deliver the best of online and offline shopping facilities.”
5. UX WILL GAIN PROMINENCE
Simpler the shopping app, better will be its conversion rates – suggests Formismo. At least 12% of annual cart abandonments can be prevented if customers are offered a simpler UX that can complete a sales transaction with quick swipes, taps or gestures.
“Keep it simple will be the mantra for boosting conversion in 2017. Simpler information search, simpler ordering process, simpler checkout, simpler returns and so on.”
6. SOCIAL COMMERCE WILL ENTER MAIN PICTURE
Facebook enabling a social marketplace like feature for groups is only the tip of the iceberg of the top ecommerce trends to watch in 2017. Social networking websites will now lunge forward to put their massive population for better use through deploying marketplace features.
“What social Networks Were to this world for the last 10 Years, market networks will Be the next 10.”
7. ON-DEMAND DELIVERY WILL BE THE NORM
The difference between online and offline shopping is soon diminishing as customers will now be able to get products on an on-demand basis, just as in physical shopping. On demand delivery (like Amazon Prime) will catch up as a standard delivery service in the coming months.
“According to Business Insider at least 30% of customers are ready to pay more for same-day or scheduled delivery thus emphasizing on the growing demand for on demand delivery.”
8. CHECKOUTS WILL DEMAND LESS INFORMATION
With several eCommerce platforms like Magento going in for major revamps of their checkouts processes, checkouts will be far easier and streamlined. Card vendors, type and other similar non-personal details will not be repeatedly requested for during checkouts.
“According to Business Insider, at least 25% of online shoppers abandon their carts because the checkout process was complicated or did not contain their preferred mode of payment. Streamlined checkouts will give a hassle free shopping experience for customers.”
9. IOT WILL MAKE A SILENT ENTRY
Internet of Things will reshape eCommerce by connecting everyday smart devices ranging from smartphones to home appliances to even connected cars. Each of these connected devices can double up as Point of Sales (POS) or exclusive commerce channels.
“According to Cisco, by 2020 there will be more than 40 Billion connected devices. Volvo Sensus Park & Pay, HP Instant Ink, Pinterest Buyable pins, Telefonica Click and Pizza are some brands that have already embraced IoT enabled eCommerce.”
10. THE POWER OF BIG DATA TO PROPEL ECOMMERCE
Big Data – the buzzword in data analytics will reform eCommerce industry in a myriad of ways. Here you go with 4 of them:
Personalized product portfolio based on customer shopping pattern
Optimized prices and offers that will spike conversion rates
An online store designed exclusively for each customer
Targeted online advertising with razor sharp accuracy
This is not the end, but rather a beginning of what can be considered to be the top ecommerce trends that will keep charge the momentum of global eCommerce industry. Rest assured that innovative best ecommerce trends will carve a level-field market for small and big players.
Do you think that there are other Most Important & Best Ecommerce Trends To Follow in the coming year?