As we all know photos and videos have a great impact in the minds of people. Instagram, a photo & video sharing and social networking site that plays a vital role in E-commerce business. Create a professional profile for your E-commerce business by adding your business name, logo and website URL. You can share photos and videos of your business products to the network of people, promote them and highlight your brand thereby increase your brand recognition.
You may have a question “How to use Instagram for E-commerce marketing?” It is the first step enabling the customer to make purchase decision.
As you cannot add links to your post in Instagram, it is important to make the image attractive, creative & impressive and product description clear which will enable the customers to reach you. You are allowed to provide link in your profile so if your posts seems engaging and interesting automatically the viewers will be interested to know the person or the concern posted it.
Use hashtags(#) with popular & relevant keywords and your brand identity to get your products noticed by the viewers. You can make use of ecommerce service Soldsie to drive customers from the comment section of Instagram thereby you can sell directly.
User generated photos that portrays the products while it is used by customers adds value as they are real time images. Integrate Instagram photos into your ecommerce website by displaying user generated photos which once clicked will pop up the original product image and redirects to the concerned product page. You can move one step ahead and use video capabilities in your posts to drive the attention of the customers.
Create contest or campaign by choosing the hashtag which is unique and related to your brand, setting up the scope that says which picture, theme and hashtag to be used and deciding the reward policies. This will have a great effect. Not only focus on promoting your brand but expose the special events of company and add posts in a way to celebrate the seasons & festivals.
Get more followers with the entertaining and eye catching posts who will in turn into your customers thereby increase sales. This is how Instagram can be used for E-commerce marketing.