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How to improve your customer's online shopping experience?

Updated On:30-March-2016

Running an ecommerce business is not a big deal in this digital era rather providing online shoppers a good shopping experience matters a lot. With the raise of many ecommerce platforms, online shoppers have got various choices to shop their desired products. In such cases, ecommerce business owners have to concentrate on certain things to gain your customers attention and enable them to buy the products from your ecommerce website.

Here are few tips to improve your customer's online shopping experience:-

First and foremost thing you need to consider is the loading time of your website. Make it fast to avoid customers leaving your website as it is slow to load. Whether the users use desktop, tablet or mobile, they expect the loading to be fast (2 to 3 seconds). Delay in page load time will result in fewer page views, unsatisfied customers and loss in conversions. Foremost thing is your website should be responsive and mobile friendly.

Make site navigation and search option easy for the customers by avoiding unnecessary clicks. When a customer search for a product in the search option, make the right product or its relevant product to appear in the results.

Photos of products are important as it is main thing that attract the customers to buy the products they need. Include high quality photographs and snaps of products while it is in usage as it gives a real feeling for the customers while viewing the products. Enable the customers to view the product in different angels. Need to add proper zooming option in every product. It would create more customer attention and enable them to view the products minutely.

Make the content short and sweet in a way to make the users to know about the products easily.

Include customer reviews in website and mobile apps as it is the considered and trusted by the customers while making their purchasing decision. Many online shoppers look for the product reviews before buying a product. Brands can make the shopping experience positive by exhibiting the product reviews.

Use color psychology in ecommerce websites as it gives a positive thought to the customers and influences their buying decision. But before doing this make sure about the meaning and purpose of colors you use.

Display the product's stock availability, delivery options and back order date in the product page itself and let the customers know those things while making an order. This will provide a good shopping experience for the online shoppers.

Provide contact details in a perfect place which will be easy for the customers to contact and interact with you for their needs and queries. Add call to action button in your site as it enables to make the customers shopping experience easier by making them know the next step to be carried out clearly.

Enable live chat support option in your website to enable the customers to contact you immediately and clarified their queries. When you make use of this option, you can get real time feedbacks from the customers about the working of your website, products and price etc..,

Provide self-service option or FAQ page to help the customers to solve problems related to products or service on their own without consulting with the customer support.

Make the check out page options simple and enable them to access their shopping cart area so that customers will not a have trouble while they carry out their check out process.

Make the buying process of the customers transparent and offer free shipping options so that the customers will not be surprised due to hidden charges. Obviously customers expect consistency and transparency in transactions.

Technology advancements have enabled the ecommerce websites to give good experience to their customers. Take these points into consideration and make shopping experience of your customers more delightful.