How to get 100 customers for an eCommerce store in one week?
Launching a business is always exciting and challenging. Launching an e-commerce store is even more special because upward of 85% of the new e-Commerce stores started in 2016 were started by small businesses, and the trend is here to stay. I am going to take the example of launching an online apparel and cosmetics store and explain the step-by-step process of getting a 100 customers in just the first week of the launch.
Having a solid pre-launch strategy is one of the keys to the success of your online store.
1) Writing is a verb. Blogging is an emotion.
Start blogging about six months before the launch of your online store, creating engaging content that will attract your target audience. In the case of online apparel and cosmetics store, you can create content about the latest trends in fashion, DIY makeovers to try out and tips on how to dress up like a pro for the next weekend party. Content creation is time consuming but it will reap rich rewards in the longer run.
2) Let's get social.
Social media platforms like Facebook, Twitter, Instagram and Pinterest can be extremely handy when promoting your content and your product. Create visually beautiful ads with witty and humour filled copy lines to promote your content. Most of the social media platforms allow you to choose the demographics of your target audience to display the ads, including their age and interests. They even help you target the followers of a similar store run by a competitor.
3) From readers to subscribers.
I'm sure you must've seen small pop-ups on blogs asking for email address like the one below. Well, it's time to get one on your blog too. Notify your subscribers whenever a new post or video goes live to increase the returning traffic. Include a social sharing button in your newsletter to increase the new traffic to your blog.
4) Can't spell 'successful online store' without SEO.
The sales conversion will be high from organic traffic, so it is important to build SEO into your content strategy. Don't stuff your webpage with targeted keywords. Instead, put out good quality educational content and work on effective backlinks. It will be tough and time consuming, but will scale as you grow, and it's worth it in the long run.
5) Hold a sale. Give a free sample. Stay Awesome.
You are done with all the hard work of creating a buzz around your website. On the launch day, send an announcement to all those who have subscribed to your blog. Run visually stunning ads of your products on Twitter, Facebook and Instagram. Most importantly, hold a 'Launch day sale'. Don't just offer discounts, instead consider giving away a free stylish t-shirt with minimal branding that your customers would love to sport outdoors.
6) Measure and engage website visitors in real time.
It is easy to get carried away with all the buzz happening around the launch of your website. But it is critical that you measure your website's key metrics like traffic, its source, unique page views, new visitors vs returning visitors, shopping cart abandonment rate and purchases. It is also important to engage your visitors, say through live chat. You can use a tool like Zoho SalesIQ that combines live chat, website visitor engagement and analytics, to identify and reach out to the best prospects visiting your online store and increase your sales.
7) Referral programs are great.
Positive word of mouth, customer reviews of your products and referrals are the best way to get the word out on your store. Always follow the two-way traffic system, wherein both the referral and the beneficiary are rewarded a coupon or points to be used during their next purchase. Referrals will be a major source of new sales.