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E-commerce SEO Checklist 2016

Updated On:24-August-2016

Search Engine Optimization (SEO) is very important for e-commerce business to rank top in search results, attain impression on brands and gain more quality traffic thereby increase sales. Organic search results are considered trustworthy by the customers and they prefer the same. Hence it is essential for having a strong SEO strategy. 

E-commerce websites need to follow SEO checklist 2016 for increasing sales conversion rate. The factors to be considered in SEO checklist are keyword research, competitor analysis, user experience, site architecture, on-page optimization, usability, navigation, content, analytics tools, site speed, mobile friendliness, internal site search, customer reviews, backlinks and social media integration.

As researching is the most important factor of SEO, do keyword research & competitor analysis before starting on-page and off-page optimization. It is mandatory to have analytics tools (tracking and measurements tools) like Google analytics & webmaster. Create an XML sitemap and submit it to major search engines to help them crawl your website better.

While considering on-page optimization frame proper & simple URL structure, make right site structure, unique title, keywords, description & H1 tags, canonical tags, image ALT text, image file name, schema markup, internal and external linking, Inform search Engine not to crawl and index unnecessary pages by using a Robots.txt file, install rich snippets, add breadcrumbs to improve navigation of your site both for users & search engines, have a look on website design and check whether there is proper description for products.

Speed of the e-commerce site is an important thing that need to be considered. Hence, minimize the website loading time. Use effective Content Management System (CMS). Make your e-commerce site mobile responsive. Ensure that the content in your website is unique, clear, interactive and user friendly. Make checkout process simple and easy. Add customer review options for every product.

Earn outbound links by doing link building for your e-commerce website. Integrate social sharing option in your website and have strong social media presence. 

Follow these e-commerce SEO checklist, draw more organic visitors to your e-commerce website by giving them better experience and increase sales conversion rate.