E-Commerce Mobile App trends 2017
As of 2016 itself, smartphones had overtaken computers as the leading contributor in eCommerce. It is expected that mobile apps will contribute around 60% of e-Commerce traffic by 2017 and around $200 Billion will be the volume of B2C e-commerce business that will take place in the US alone in 2018.
As a business owner, it is not just enough to have an ecommerce mobile app in place. It is important to understand this trend and how best to reap the exciting opportunities it presents in Ecommerce marketing in 2017.
Mobile App trends in 2017
Chat and shop
At times, shopping can be stressful due to the wide choices or not being sure of what suits you better. A lot of customers seem to prefer a quick consult with their friends and family before proceeding to make the purchase. This is where a Chat feature integrated into your e-commerce app can make a difference in the ease of shopping. This is a great feature not just for the existing customers but also to attract new customers.
Virtual reality e-commerce
Virtual Reality is a hot emerging concept that would revolutionise the way customers shop on their mobiles. This feature can transform your mobile app into the best eCommerce app by offering high levels of customer engagement.
This feature will help customers to view their choice in a more detailed manner, see product demonstrations, and facilitates easier browsing, faster payment and checkout.
If at all there is one thing that customers don’t like to do in their mobiles, it is typing. Voice Search is the perfect solution for customer convenience, for doing shopping when they are doing other activities like walking or driving.
Shopping becomes so much easier when you can talk into your phone than type lengthy searches. This feature is also very useful for collecting reviews and feedbacks from the customers.
Mobile Digital Assistants
It is predicted that an increasing number of people will do shopping on their mobiles with Mobile Digital Assistants. MDAs can help in reducing the browsing, shopping and payment times significantly.
Gartner forecasts that around $2 Billion worth of purchases will be done with the help of MDAs in the future.
Mobile Wallet Usage
Forecasted as one of the top e-commerce mobile app trends, Mobile Wallet usage is expected to increase significantly, especially among the younger people and Android users.
Future of eCommerce Mobile app
Mobile eCommerce is expected to grow, with more companies getting on this bandwagon with their apps.
New technologies like AI, IOT, Big Data analytics will influence the way customers shop on their mobile apps.
But the more basic challenge here will be to develop intelligent and innovative apps that lead to higher browsing-to-buying rates. It is essential for SME business owners to identify and engage the right eCommerce app development company.