5 Realizations for a better online seller
To reach online business to great heights of success the Online sellers must have the attention on the below realizations to be the better online seller .
Develop personal accountability
If a seller feels that he/she shouldn’t be held responsible for the product/service quality they sell and instead manufacturers/marketplaces should be, then they are hoping too high. If vendors want marketplaces to function in their pure form, i.e. ‘just a mediator’ and not control their business, then it’s important that they take full charge of their business, including accountability.
This particularly applies to unauthorized resellers. If you are a reseller, specify that in your listings and neatly spell out the warranty/guarantee period. Source your products from trustworthy vendors. Offer after-sales service or at least offer to assist buyers instead of directing them straight to brand owners/ecommerce sites/manufacturers. Pay taxes and adhere to policies.
The sooner you get rid of ‘Sense of Entitlement’, the better
The fact is that right from sellers, ecommerce firms, delivery partners and other tertiary ecommerce companies; they all have an interdependent relationship and should learn to co-exist without feeling superior or inferior. So stop feeling entitled, if you want to be successful.
Watch your words as being rude can be detrimental
We get it – it is frustrating to lose business through no fault of your own. It is frustrating to wait for weeks at end to get a resolution. But remember that seller support team of online marketplaces are not responsible for the policy changes, or suspensions.
The ecommerce policies and platform are constantly changing. And the seller support team is scattered across the country/world. Some suspensions are manual but most of them are automated. Therefore, there may be cases when an associate’s fault led to issues in your seller account. But using foul language, calling names and being extremely rude won’t help your case.
Communicate what’s bothering you, what’s wrong in the system and what’s affecting your business, by all means. But do it in a polite, professional, patient and classy manner.
The risk of selling Fake products/Brand infringement is not worth it
We have come across sellers that claim their account was suspended for selling fake products but they ‘weren’t aware of this rule’. But when and where selling counterfeit products was allowed? Ever?
The local markets are filled with ‘Puna’ (duplicate of Puma) and ‘Rebook’ (duplicate of Reebok), but we all know it is not and never was legal. So the question of ‘not being aware’ shouldn’t arise.
Online or offline, don’t sell fake products. It was never allowed on ecommerce sites and any violation of rule will eventually be caught, unless Goddess of luck and fortune is in your favour. But more often than not, sellers find themselves embroiled in a series of violations after one red flag as issues tend to snowball.
Me-too sellers are Replaceable
The rule of business is EVERYONE is replaceable. And if you are a vendor that sells the same stuff as 1000 others then you can be easily replaced. Unless you deliver value of some kind to customers and marketplaces.
So we can’t stress enough – Diversify, diversify and diversify. Build your business and brand.Be vocal about online marketplaces’ mistakes but don’t overlook your mistakes as well. Be comfortable with the changing dynamics of the ecommerce industry in India instead of complaining that ‘ online selling is getting too complicated day-by-day’.